The Reason To Double Your Influencer Marketing Budget During The Pandemic Of Covid-19
In the wake of the recent Covid 19 pandemic, the business community has suffered a massive blow. Those on the verge of survival are dramatically cutting costs, ignoring the risk of coronavirus. The smaller and less equipped, the more expensive, according to a new stu
Influencers are experiencing a surge in engagement as people consume more content than ever before. While people are looking for creative ways to stay fit at home, fitness-related content is driving 50% more organic traffic on social media. Now that people have more time, cooking sites and videos are seeing an increase in views and recipe requests. Social media is at its most active phase in recent years, according to a recent study.
Junus Eu shares healthy lifestyle tips, recipes, healthy eating and fitness tips and fitness and nutrition tips on Instagram and TikTok.
If territorial blockades are implemented, urban shopping will be unlikely to succeed, and consumers will shop outside the places that are able to handle vital goods such as food and medicine. In short, influencer marketing can make the difference between success and failure in the short and long term.
With job losses and wage cuts, Malaysians will have a good reason to part with all their savings. Moreover, the continuing anxiety caused by economic uncertainty is unlikely to disappear by itself. This becomes obvious when you see companies asking for understanding from customers who are struggling to meet logistical requirements.
In Malaysia, and perhaps even worldwide, location will be the key to selling your product. The logical answer would be to look for local influencers who can fulfill their customers “orders by exposing them to them. GrabFood, for example, can display the restaurant closest to the customer, or offer a restaurant that it considers too far away if it does not have the maximum distance. Companies can do this all the time, but it’s not as easy as it used to be, especially in Malaysia.
If no vaccine is found, the virus risk will hang over all of us and there will be no movement for the foreseeable future. As movement in the future is likely to be limited, you should focus on customers you can easily reach in your area. I think you are doing the same thing, but with a little more effort and a lot less money.
When people stay at home, they resort to online shopping to get the essentials, and influencers also see a jump in affiliate marketing sales as e-commerce shoots through the roof. At the moment, the best thing you can do is work with your local influencer to get closer to your customers. That revenue stream is under threat as major retailers cut back on affiliate programs to save costs.
It is understandable why retailers are considering this option, but it is a difficult situation for businesses at the moment. Your online media budget should be at least twice as big as any other budget you could have. And last but not least, you must share this advice with your influencer, who also happens to be one of ROCKSTARS.MEDIA’s regional customers.
If you wish this pandemic never happened, this is the best time to take the plunge into affiliate marketing. However, it is important to remember that one must take a long-term view of one’s relationship. When you work with your influencer to weather the storm together, remember that he is also working hard to promote your product and do what he does best: maintain a relationship with the potential customer pool. Think of it as an investment with long-term results and plan your campaigns to maximise returns at minimal cost.