News and Company Blog

How Much Should/Do Influencers Charge?

How Much Should/Do Influencers Charge? is a $10 billion USD market now and it's expected to grow to $23 billion by 2024. It is fast becoming one of the most effective ways to reach your target audience on social media platforms like Facebook, Instagram, and mor...

Influencers and KOL Marketing in Malaysia

Influencers and KOL Marketing in Malaysia There are more than twenty million Malaysians on the internet and with quick look at the term “influencer marketing” on Google Trends shows a steady upward trajectory. With the rise of social media over the past few years, infl...

Is Influencer Marketing Pandemic-Proof

Is Influencer Marketing Pandemic-Proof The rise of the global pandemic has prompted brands and companies to pause and evaluate their marketing strategies, both traditional ad placement and influencer marketing. While marketers strive to get their message out in a confusing...

What Is KOL Marketing And How Can It Benefit You?

What Is KOL Marketing And How Can It Benefit You? You may have used more traditional social media ads, but if they don't work for you, KOL Marketing is the next step. If ever it's time to turn to a key opinion leader (K OL) and invest in influencer marketing, it's now. Belo...