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Is Influencer Marketing Pandemic-Proof

Is Influencer Marketing Pandemic-Proof The rise of the global pandemic has prompted brands and companies to pause and evaluate their marketing strategies, both traditional ad placement and influencer marketing. While marketers strive to get their message out in a confusing...

What Is KOL Marketing And How Can It Benefit You?

What Is KOL Marketing And How Can It Benefit You? You may have used more traditional social media ads, but if they don't work for you, KOL Marketing is the next step. If ever it's time to turn to a key opinion leader (K OL) and invest in influencer marketing, it's now. Belo...

How To Promote Products And Services On Social Media

How To Promote Products And Services On Social Media In this post, I will present 9 creative ways to use social media to market your small business or startup. Don't worry, there are some effective tips people can use to promote their products and services on social media s...

How To Grow Your Social Media Followers Organically

How To Grow Your Social Media Followers Organically The PR team of Media Theory has compiled a list of the best organic strategies to help you grow your social media audience. Today's most popular brands and influencers have given us some of the best advice on how to grow o...

Best Influencer Marketing Strategies

Best Influencer Marketing Strategies Influencer marketing is becoming more popular than ever as more brands work with influencers to deliver successful marketing campaigns. There is no doubt that influencer marketing is huge, with over 70% of brands using influence as part...

Trends In Influencer Marketing

Trends In Influencer Marketing As the industry evolves every day, we have listed some of the most widespread trends in influencer marketing that are set to become the norm by 2020. These 5 trends for influencer marketing in 2020 should help you get an idea of what your infl...

Consumers Want Brand Communities, Not More Ads

Consumers Want Brand Communities, Not More Ads At a time when consumers are increasingly looking for experiences with brands they can connect with, the standard model of advertising and marketing is fading. Consumers, especially younger ones, are losing faith in paid influe...