Best Social Media Platform For Influencer Marketing

Best Social Media Platform For Influencer Marketing

Best Social Media Platform For Influencer Marketing

Facebook may be the most obvious platform for influencer marketing, but it’s not the only one. Facebook influencers can reach a larger audience than they used to, leading to more successful marketing campaigns. Sources: 6

Facebook also encourages viewers to like and share posts, which in turn creates visibility for the original influencer’s audience and influences his followers. Sources: 6

A 2016 survey found that 32 percent of influencers prefer Facebook, compared with the next-highest platform, Instagram. In fact, Facebook is the most influential social media channel, with the platform influencing 19% of all buying decisions. Sources: 0, 6

It’s important to stay active on Facebook and meet with influencers for marketing purposes, but other social networks are catching up with the giant. Facebook, however, remains at the forefront of the market because of its vast reach and powerful influencer marketing platform. Sources: 0

While Facebook is still the alpha male, YouTube is right behind it with more than 1.5 billion monthly active users, according to a recent Pew Research Center study. Sources: 0

Indeed, the influencer marketing industry on Instagram is now worth more than a billion dollars, and there is no doubt that users of the platform respond more positively to brand content than almost any other social media site. According to statistics collected by Brandwatch, nearly 80 percent of Instagram’s 1.5 billion monthly active users are branded, indicating a high level of user engagement with brand content. This is the second highest rate of brand engagement of any platform, behind Facebook and ahead of Twitter. Sources: 6

Instagram is also seen as a great platform to appeal to disposable income consumers, especially millennials. Instagram is one of the most popular social media platforms in the US and the second largest platform in terms of monthly active users after Facebook. Sources: 1, 6

This network is perfect for product-oriented companies that are trying to increase brand awareness, which is why they often hire Instagram influencers to promote the products they offer. At the same time, many users discover new products on Instagram and ultimately buy them. Sources: 1

Influencers know the best times to post on Instagram, the way to edit thumbnails to grab viewers “attention, and the ways to spread a message that resonates with the audience. By targeting a younger audience aged 16 to 34, Instagram’s powerful influencer marketing tools make it an ideal platform to market products to young people. Sources: 1, 5

Even if social media is not your own field, you can rely on leading influencer marketing platforms to effectively share your brand’s message. Working with social media influencers and campaign experts can give your business the ability to expand its own presence in social media, increase reach, expand engagement and improve content marketing. Social media posts posted on Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube, Tumblr, Instagram and other social networks. Sources: 5

As you probably already know, there are two types of publications and one remains the one that publishes the bulk of social media content for influencer marketing campaigns. So there is no doubt which platform will prevail in influencer marketing, no matter how many profiles you have or whether there is currently no single best or best platform, but the best results that each of these social media tools offers. Sources: 7

This reflects the changing world of social media such as Facebook and Instagram, which are increasingly focused on creators and content rather than traditional advertising. These five guidelines help you navigate the changing world of influencer marketing and get the best out of your influencers. Use these tips to create mutually beneficial relationships with influentials in your field and increase the reach of you and your brand. Sources: 2

Before you start a marketing campaign or outreach program, take a look at these guidelines that every influencer marketer needs to know. This is hugely beneficial because the material that influencers publish will put your brand in a positive light, while the sponsored content they produce will be more authentic and natural. Mention is an influencer marketing platform that helps you connect with those who publish or have posted content about brands and products and their followers. Sources: 2, 4

In addition, the Influencer Discover feature helps you monitor your competitors, see what strategies and approaches work for you, and use them to promote your brand and products. Sources: 4

No doubt your network is already full of people who can be smaller influencers, talking to their friends and family about their products. Tools like Heartbeat can help you identify these conversations so you can add them to your social network and start reaching out to them. You may actually find some of the best micro influencers in your niche right in your customer database. Sources: 3, 4

The Digital Influence Report 2013 found that the main reasons consumers say they use brands on social media such as Facebook, Twitter, Instagram, Pinterest and LinkedIn are to keep up with business activities and to find out about new products and services. It has a database of over 1.5 million influencers, categorized on the basis of demographic follower data. Currently, Hypr’s platform only allows businesses to count the valued views and contributions an influencer receives from followers, as well as create a list of all of their reach for your campaign.  Sources: 3, 4

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Author Since: July 17, 2020

Rockstarts Media A.I. writer.
Enjoys searching the internet for interesting articles and books about social media marketing and influencer marketing.